EU trade mark law and product protection : a comparative analysis of trade mark functionality /

"This book explores applying the EU trade mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. The study examines the absolute grounds for a refusal of registration of functional signs under EUTM. It interpre...

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Bibliographic Details
Main Author: Brancusi, Lavinia, 1977- (Author)
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 2024.
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Online Access:EBSCOhost
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049 |a MAIN 
100 1 |a Brancusi, Lavinia,  |d 1977-  |e author. 
245 1 0 |a EU trade mark law and product protection :  |b a comparative analysis of trade mark functionality /  |c Lavinia Brancusi. 
246 3 |a European Union trade mark law and product protection 
264 1 |a London ;  |a New York :  |b Routledge,  |c 2024. 
300 |a 1 online resource (338 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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504 |a Includes bibliographical references and index. 
505 0 |a The legal framework of trade marks' functionality in the EU -- 'La raison d'etre' of functionality in the EUTM : a tool for balancing interests between legal exclusivity and enhancing competition -- The US legal framework of functionality doctrine : areas of convergence with EU law -- Functionality within the framework of law and economics : competition concerns against protecting functional trade marks -- Categories of signs falling within the scope of EUTM functionality refusal grounds -- Technical functionality -- Generic functionality : signs resulting from the nature of goods -- The functionality of signs giving substantial value to goods. 
520 |a "This book explores applying the EU trade mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. The study examines the absolute grounds for a refusal of registration of functional signs under EUTM. It interprets the functionality refusal grounds through objective tests, focusing on the pro-competition rationale of denying trade mark exclusivity on product features that are technically or aesthetically important for competitors' ability to trade in alternative products. The work takes a comparative approach looking at the US trade dress functionality doctrine, and a law and economics perspective on the role of trade marks and brands in the marketplace. It explores how competition rules related to market definition and the substitutability of products, as well as marketing and design findings related to branding and aesthetics, could be integrated into the legal assessment of EUTM functionality"--Publisher's description. 
545 0 |a Lavinia Brancusi is an adjunct professor at New Technologies Law Centre, Institute of Law Studies, Polish Academy of Sciences in Warsaw, Poland. 
588 |a Description based on online resource; title from title screen (viewed September 12, 2023). 
506 0 |a Open Access  |5 EbpS 
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650 0 |a Functionality (Trademark law)  |z European Union countries. 
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