Batman forever? : the economics of overlapping rights /
When copyrighted comic characters are also protected under trademark laws, intellectual property (IP) rights can be overlapping. Arguably, registering a trademark can increase transaction costs for cross-media uses of characters, or it can help advertise across multiple sales channels. In an applica...
محفوظ في:
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | الكتروني كتاب الكتروني |
| اللغة: | الإنجليزية |
| منشور في: |
Geneva, Switzerland :
World Intellectual Property Organization,
[2020]
|
| سلاسل: | Economic research working paper series ;
no. 61. |
| الموضوعات: | |
| الوصول للمادة أونلاين: | EBSCOhost |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| الملخص: | When copyrighted comic characters are also protected under trademark laws, intellectual property (IP) rights can be overlapping. Arguably, registering a trademark can increase transaction costs for cross-media uses of characters, or it can help advertise across multiple sales channels. In an application to book, movie and video game publishing industries, we thus ask how creative reuse (innovation in uses) is affected in situations of overlapping rights, and whether 'fuzzy boundaries' of right frameworks are in fact enhancing or decreasing content sales. |
|---|---|
| وصف المادة: | "October 2020." |
| وصف مادي: | 1 online resource (52 pages) |