Batman forever? : the economics of overlapping rights /
When copyrighted comic characters are also protected under trademark laws, intellectual property (IP) rights can be overlapping. Arguably, registering a trademark can increase transaction costs for cross-media uses of characters, or it can help advertise across multiple sales channels. In an applica...
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| Main Authors: | Cuntz, Alexander (Author), Kaiser, Franziska (Author) |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Geneva, Switzerland :
World Intellectual Property Organization,
[2020]
|
| Series: | Economic research working paper series ;
no. 61. |
| Subjects: | |
| Online Access: | EBSCOhost |
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